We’re natural collaborators

While heading up the San Francisco design office for Interbrand, Todd teamed up with Christina’s New York-based packaging group in a spec creative pitch for the TRESemmé business. Despite the distance and time difference, the team put together a jaw-dropping first round of creative for their Chicago-based client and won the business. The new logo treatment and package design gave TRESemmé a more sophisticated and contemporary look at shelf, while maintaining its “professional, affordable” positioning.