We like to daydream

Todd had the opportunity to help reinvent the perception of big oil companies with the rebranding of BP as a Senior Designer at Landor. With a promise of “defining the future and optimism to make a difference,” the team focused on concepts around life and renewable energy. Todd’s concept, coined the “Helios Marque,” combined metaphors of the sun and flowers and, was finally approved after the CEO ran it by his mother for her blessing.