We rally for a cause

Elise Bates and Kim Hall, the co-founders of End Allergies Together, came to True Geist with a laser-focused mission to fund a cure for the 17 million Americans living with severe food allergies. They had a logo. They had a website. And, most importantly, they had passion. All they needed was a support team to help connect the dots — literally — from the mission, to the brand identity, to the tone of voice.  Todd and Christina took a fresh look at the brand and helped finesse the logo, synthesize the story, and conceptualize the “Just10Bucks” campaign for Allergy Awareness Month.