Big ideas come in small packages
To prepare for a brand debut at the largest baby trade show in the country, we worked closely with the entrepreneurial moms behind Doddle & Sons to create a brand identity & tone of voice that stands out in the crowded baby space and speaks to a stylish, sophisticated mom.
Doddle means an extremely easy task. We design products that solve parenting snafus that can pile up and get in the way of a happy day. With products like our revolutionary doddle pop pacifier, we’re turning “oh no!” into “ta da!” So mom and baby can move through the day (and the middle of the night) with ease.