We are True Geist, a Strategic Design and Branding shop. We help clients of all shapes and sizes build more meaningful connections with the audiences they value most.

We are led by Todd True and Christina Geist, a dynamic design and strategy duo who bring over 20 years of experience and a proven track record to the table.

Grab a seat.


Here’s what we do:


strategy & Naming

Sure, we’re creative thinkers. But, we’re also creative listeners. We know how to read your team, how to interpret your brief, and how to answer your design and copywriting challenges with thoughtful, beautiful creative.


Identity Design

With over 20 years designing and managing creative teams on both the agency and client side, we’ve designed visual identity systems for Fortune 100 companies and consumer brands all over the globe.

AXR Winery

Package Design

It’s the hardest-working member of your marketing team. And sometimes it needs a little help. From baby wash to gourmet wine, we’ve designed packaging for some of the world’s most recognized and beloved brands.